Learn and understand how to create impactful brand positioning, identity and storytelling that will let your brand stand out in its environment.

In this course you will learn how to brief and manage creative and communications agencies and the creative development process to ensure an impactful creative expression, true to your brand

In this course you will learn how to brief, manage and measure the success of your brands media activities

Be it a physical store or online presence, the shop floor, even if it is a cafe, is where it happens daily. Learn the essentials of great market executon and the management of activities development, measurement and learning

You will learn the principles of pricing in your category of choice, the impact of price on your P&L and how to structure your brand’s pricing scheme.

Understand how to grow your revenue via various promotional tools, track their efficiency and implement an insight based and learning culture.

You will learn the elements of writing a stellar brand plan, but more importantly, you will arm yourself with the right tools and competencies to follow through on its implementation.

This course will set you up with the right tools to create and manage a portfolio in your industry by teaching you the principles of Portfolio Management.

This course will teach you how to analyse, prioritise and win in sales channels via flawless execution.

This course will teach you the required steps of setting up and organising your innovation pipeline.

This course will teach you about the various market research methdologies, expected outcomes and instructions how to best use market research in daily business.

This course will enable you to review and analyse busines data critically, generate insights and present the data in insightful ways via the essentials of dashboard design.