The right portfolio of brands, products or services is the core of a successful business. It guides your business in covering the desired market segments in relevant ways. We assist you in developing the right portfolio for your business that will unlock future growth and ensure a successful business going forward.

From Brand Positioning to building a relevant and successful brand in the market from a communications, in-market presence, market product fit, pricing and distribution channels, we will assist you in developing the right tools and approach for your business to make your brands shine and perform.

As important as developing the right Brand Strategy for your business is, the Channel Strategy comes hand in hand with it to make sure your business is successful in acquiring customers. We assist you in developing your Sales & Channel Strategy covering key aspects including distribution planning, in-channel activation, sales execution, customer negotiation strategy, customer acquisition and retention.

Knowing how to set the right price, building the right pricing architecture and understanding how to manage promotions is key to a successful financial situation for your business. We help you develop the pricing architecture for your business and assist you in implementing the right revenue management tools and competencies.

Innovating in the right field, at the right time helps your business stay ahead of its competition and bring new value to your customers. We assist you in developing the Innovation Strategy for your business implementing the needed processes inside of your organisation to enable it to become a self-running innovation engine.

Following the implementation of the agreed upon scope of work we can stay with your business in an advisory, or in a more operational capacity to ensure the proper implementation of newly acquired resources and skills by your organisation.