A thorough review of the target business’ market, reviewing the underlying dynamics and trends.

Highlight of key risks and opportunities identified and implications for the business .

Diving deep into the brand, products and services of he target company.

Strategic review and recomendaions on way forward addressing identiifed risks and opportunities

Review of the channel & customer management strategy and performance.

Strategic review and recommendations based on identified risks and opportunities.

Review of all business processes in planning and execution for brand management, channel management, customer planning, sales forecasting, sales funnel management and innovation management.

Pricing strategy review and competitiveness assessment versus the market and recommendations based on findings and strategy.

The sources and process of commercial data collection, processing, analysis and insights deduction is reviewed.

Improvements are suggested based on business and ambition requirements.

Based on the findings a commercial strategy challenge is performed to verify the robustness of the current commercial strategy that is in place and to propose a modified strategy

The current or new commercial strategy’s impact is assessed across steps 2 to 5 described above and a roadmap of changes required is designed to either facilitate the implementation of the current strategy or the implementation of the new, proposed one.