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      <image:title>Blog - Setting Up Shop - Chapter 3: Setting the Price Right (PART I) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Setting Up Shop - Chapter 3: Setting the Price Right (PART I) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Setting up shop - Chapter 2: Stakeholder mapping and how to reach them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Setting up shop - Chapter 2: Stakeholder mapping and how to reach them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Setting up shop - Chapter 2: Stakeholder mapping and how to reach them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Setting up shop - Chapter 1: Defining your purpose, brand, or product - Make it stand out</image:title>
      <image:caption>Task 2 – Plot the skills and competencies along two axes: "How much do I like to do this?" on the X axis and "How good am I (objectively!) at it?" on the Y axis. Here is my two by two.</image:caption>
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      <image:title>Blog - Setting up shop - Chapter 1: Defining your purpose, brand, or product - Make it stand out</image:title>
      <image:caption>Task 1 – list your skills and competencies, without any order or prioritisation. When you are done add two columns: "How much do I like to do this?" and "How good am I (objectively!) at it?". As much as it can hurt, I would suggest to ask some of your trusted peers to rate you on the second column and to give you feedback on why it is so. It is much better to receive a reality check now and not later when you find out that your assessment was too biased. Here is a list of mine as an illustration</image:caption>
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